Market research is crucial for businesses as it helps gather important information, make smart decisions, and grow. This article focuses on why field market research in the Philippines is essential, looking at its advantages, main industries, popular tourist spots, strengths, upcoming trends, business opportunities, difficulties, and overall impact on the business world. Importance of Market…
Uncovering Insights: Field Market Research Strategies and Techniques
Field market research refers to the process of collecting information, data, and insights directly from the target audience or consumers by physically interacting with them in various locations or settings. This type of research involves going out into the “field” to observe consumer behavior, conduct surveys, interviews, and gather feedback through direct engagement. Field market…