FMR was commissioned by an international company that manufactures technological devices to conduct a field survey using CAPI (Computer-Assisted Personal Interviewing) in various areas across Visayas and Mindanao. The survey is designed to gather data on…
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15 Best Market Research Firms in the Philippines
Why it’s important to do market research, especially real field surveys, before beginning or growing a firm here In a fast-changing economy like the Philippines, knowing your market isn’t just a good idea; it’s essential for…
Exploring the Hidden Gems of MIMAROPA: The Rapport/FMR Team’s Oriental Mindoro Escapade
The bustling crew from Burauen, Leyte, known as the Rapport/FMR Team, recently embarked on their journey to Oriental Mindoro and surrounding islands as part of their mission to elevate local tourism. Equipped with cameras, notebooks, and…
How to Do Market Research in the Philippines: A Comprehensive Guide
By Bryan Cinco – A Well-Experienced Market Researcher in the Philippines Introduction The Philippines is a dynamic and fast-growing market, making it a prime location for businesses looking to expand or establish their presence. However, entering…
Unveiling the Power of Field Market Research: Strategies, Benefits, and Implementation
Field market research is a cornerstone of effective business strategy, providing invaluable insights into consumer behavior, market trends, and competitive landscapes. In this article, we delve deep into the realm of field market research, exploring its…
Unlocking Success: The Power of Field Market Research
In the dynamic landscape of business, where trends shift swiftly and consumer preferences evolve rapidly, staying ahead of the curve is paramount. This is where field market research emerges as a powerful tool, providing invaluable insights…
The Art and Science of Field Market Research: Unveiling Insights Through Real-World Data Collection
Market research is the cornerstone of informed decision-making for businesses, guiding strategies, product development, and customer engagement. Within this vast realm, field market research stands out as a dynamic and multifaceted approach that goes beyond surveys…
The Power of Field Market Research: Unveiling Insights for Strategic Growth
Field market research stands as an indispensable pillar of strategic business decision-making. In an era driven by data and analytics, understanding consumer behavior, market trends, and competitor strategies through firsthand observation and interaction has become paramount…