Pricing & Payment Terms | Field Market Research

Simple Project Flow

Clear Terms Before Fieldwork Starts

Every project begins with a discussion of goals, target respondents, area coverage, questionnaire length, methodology, manpower requirements, and timeline.

Pricing depends on project scope, location, sample size, field difficulty, respondent type, questionnaire length, data processing needs, and reporting requirements.

Request a Proposal →

Typical Payment Structure

50% down payment upon contract signing to secure the schedule and begin project preparation.

50% remaining balance upon completion, report submission, or based on the agreed billing milestone.

Terms can be adjusted depending on project size, client requirements, and approved agreement.

FMR Service Rates

Field Research Pricing Guide

Rates are estimated in USD and may vary depending on project scope, location, sample size, difficulty, respondent profile, and final deliverables.

Quantitative & Fieldwork Services +

Online Survey (CAWI)

Self-administered online survey using web/mobile devices

$3 – $15

Telephone Interview (CATI)

Interview conducted by trained interviewers via phone

$12 – $30

Face-to-Face Interview (CAPI)

Tablet-assisted field interview conducted by trained field interviewers

$25 – $70

Central Location Test (CLT)

Interviews conducted at a designated venue

$20 – $60

Mall Intercept Survey

Intercept interviews at malls or commercial establishments

$25 – $65

Mystery Shopping

Retail/service evaluation by trained shoppers

$40 – $120

Store Audit / Retail Audit

Product availability, pricing, and merchandising audit

$20 – $80

Business-to-Business (B2B) Survey

Interviews with business owners or decision-makers

$50 – $200

Qualitative Research Services +

In-Depth Interview (IDI)

30–45 minutes

$60 – $120

In-Depth Interview (IDI)

60–90 minutes

$100 – $250

Executive / Professional IDI

60–90 minutes

$180 – $500

Focus Group Discussion (FGD)

Per participant

$80 – $200

Mini Focus Group

Per participant

$60 – $150

Ethnographic Interview / Home Visit

Per respondent

$150 – $400

Price Per Completed Respondent +

Online Survey (CAWI)

$3 – $15

Telephone Survey (CATI)

$12 – $30

Face-to-Face Survey (CAPI)

$25 – $70

Retail Intercept Survey

$25 – $65

Household Survey

$30 – $80

Agricultural Survey

$35 – $90

Recommended Respondent Incentives +

General Population

$3 – $8

Students

$3 – $8

Parents

$5 – $12

Homemakers

$5 – $12

Retail Shoppers

$5 – $10

Farmers

$8 – $20

Drivers

$8 – $20

Skilled Workers

$8 – $20

Small Business Owners

$10 – $25

Retailers / Store Owners

$10 – $30

MSME Owners

$15 – $40

Healthcare Professionals

$30 – $100

Doctors / Specialists

$80 – $300

Pharmacists

$25 – $80

Nurses

$20 – $60

Engineers

$30 – $100

Architects

$40 – $120

Lawyers

$80 – $300

Corporate Professionals

$20 – $60

Senior Managers

$50 – $150

C-Level Executives

$150 – $500

IT Professionals

$30 – $100

B2B Decision Makers

$80 – $300

Government Officials

Quotation Required

High-Net-Worth Individuals

$200 – $800

Need a custom quotation?

We can provide a tailored quotation based on your required methodology, location, sample size, timeline, and respondent category.

Request a Proposal →

Payment Process

From Agreement to Final Billing

Discuss

We confirm project goals, budget, target respondents, and timeline.

Contract & Down Payment

Agreement is finalized and the initial payment starts the project.

Execution

Our team conducts fieldwork, data collection, monitoring, and validation.

Report & Billing

Final outputs are delivered with the billing for the remaining balance.

Included in Proposal

What We Clarify Before Pricing

Methodology

CATI, CAPI, online survey, qualitative interview, FGD, mystery shopping, or mixed-method approach.

Sample Size & Coverage

Number of respondents, locations, travel requirements, and urban or rural fieldwork conditions.

Questionnaire & Tools

Questionnaire length, translations, pilot testing, device setup, skip logic, and data format.

Deliverables

Raw data, cleaned data, topline summary, final report, dashboards, transcripts, or presentation output.