CATI Services
Computer Assisted Telephone Interviewing for fast, consistent, and cost-effective data collection by phone.
How Our CATI Works
FMR CATI services help organizations reach respondents quickly through structured telephone interviews. This method is useful for customer satisfaction, awareness tracking, lead validation, short surveys, and studies with respondents spread across different areas.
Our CATI workflow includes call scripts, interviewer briefing, call scheduling, respondent screening, quality monitoring, and clean data preparation. It is a practical option when speed, consistency, and controlled question flow are important.
What You Can Expect From CATI
A phone interview workflow with call windows, callback rules, refusal handling, and outcome tracking.
Interviewers trained to introduce the study properly, confirm eligibility, follow scripts, and record answers clearly.
A call status and response file showing completed interviews, unsuccessful attempts, screened-out respondents, and usable data.
Benefits for Your Project
Faster respondent contact
Reaches qualified respondents without visiting every location.
Consistent interview scripting
Maintains consistent question delivery through a controlled phone script.
Lower travel requirement
Works well for verification, tracking, and shorter structured studies.
Good for validation surveys
Provides fast visibility on completes, refusals, and call progress.
Our Practical CATI Approach
Call List Preparation
Respondent lists, phone scripts, eligibility checks, call status codes, and callback windows are prepared before dialing.
Interviewer Calibration
The calling team is briefed on tone, consent, pronunciation, question pacing, and accurate response capture.
Dialing Supervision
Supervisors monitor productivity, refusal patterns, callbacks, respondent screening, and completion progress during the calling period.
Response Validation
Completed interviews are reviewed for completeness and prepared for data processing or client handover.
Set Up a CATI Calling Project
Provide your respondent list or target profile, call duration, screening rules, and target completion schedule. FMR can organize a controlled calling workflow.
Contact Us →CATI Execution Support
We can prepare phone scripts, call sheets, interviewer guides, callback trackers, response validation files, and cleaned CATI datasets.