What does it take for a Filipino family of five to live each day?
An FMR perspective on household budgets, financial strain and the cost of essentials in the Philippines • Information cut-off: 31 October 2026 FMR Technological…
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Browse recent Field Market Research updates, guides, and industry insights.
Mystery Shopping and Business Intelligence Gathering in the Philippines: Why Real Information Starts in the Field
For more than 18 years, Field Market Research (FMR) has worked on the principle that some of the most valuable business information cannot be…
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Why the Philippines Could Become Asia’s Next Major Technology and Semiconductor Hub
The global technology industry is entering a period in which location, supply-chain security, skilled manpower, political relationships, infrastructure, and market access are becoming almost…
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From Luzon to Mindanao: Delivering Consistent Field Research Across the Philippines
Conducting nationwide field research in the Philippines is a challenge that goes far beyond covering locations on a map. With thousands of islands, diverse…
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What Is Market Research? An Introduction to Understanding Market Research
One crucial question must be answered before introducing a new product, entering a new market, or expanding a business: Are customers really going to…
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SWS and Pulse Asia: The Philippines’ Leading Public-Opinion Survey Organizations
Public-opinion surveys have become a major part of political reporting and public discussion in the Philippines. During elections, presidential speeches, controversies, economic difficulties, and…
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