CAWI
Online SurveysSelf-administered surveys using web or mobile devices.
From $3 – $15
per respondentThe Complete Guide
Fieldwork Market Research in the Philippines
A practical guide to surveys, data collection, local fieldwork execution, and working with Philippine research teams.
Quantitative ResearchQualitative ResearchNationwide Coverage18+ Years Experience
100+Cities & Municipalities Nationwide
Supported by trained field researchers, local coordination, and practical fieldwork experience.
Research Methods
Solutions for Every Research Need
Choose the right approach based on respondent profile, coverage, timeline, budget, and study objectives.
CATI
Telephone InterviewsTrained interviewers conduct surveys via telephone.
From $12 – $30
per respondentCAPI
Face-to-Face InterviewsTablet-assisted interviews conducted by field researchers.
From $25 – $70
per respondentIDI
In-Depth InterviewsOne-on-one interviews for deeper understanding.
From $60 – $250
per respondentFGD
Focus Group DiscussionModerator-led discussions with selected participants.
From $80 – $200
per participantB2B
Business SurveysInterviews with owners, managers, and decision-makers.
From $50 – $200
per respondentOur Fieldwork Process
From Design to Delivery
A clear workflow helps prevent field delays, incomplete data, and unnecessary rework.
1
Briefing
Clarify objectives, respondents, area coverage, timeline, and outputs.
2
Research Design
Prepare methodology, sample plan, and field strategy.
3
Questionnaire
Create, review, and finalize survey tools.
4
Pilot Testing
Test the flow, timing, wording, and field practicality.
5
Recruitment
Screen and secure qualified respondents.
6
Fieldwork
Conduct CAWI, CATI, CAPI, IDI, FGD, or intercept work.
7
Validation
Monitor submissions, evidence, GPS, and quality checks.
8
Cleaning
Review, clean, code, and prepare data for analysis.
9
Reporting
Deliver outputs, summaries, findings, and client clarifications.
Nationwide CoverageDiscuss Coverage →
We Go Where Insights Are
FMR supports market research projects across Luzon, Visayas, and Mindanao, including commercial centers, agricultural communities, and selected hard-to-reach locations.
- Northern Luzon
- Central Luzon
- Metro Manila
- CALABARZON
- Bicol Region
- Western Visayas
- Central Visayas
- Eastern Visayas
- Northern Mindanao
- Davao Region
Pricing Guide
Transparent & Competitive Pricing
Rates are in USD and shown per completed respondent unless otherwise stated. Final quotation depends on location, incidence rate, questionnaire length, and project requirements.
| Method / Service | Description | Price Range |
|---|---|---|
| Online Survey (CAWI) | Self-administered online survey using web/mobile devices | $3 – $15 |
| Telephone Interview (CATI) | Interview conducted by trained interviewers via phone | $12 – $30 |
| Face-to-Face Interview (CAPI) | Tablet-assisted field interview conducted by field interviewers | $25 – $70 |
| Central Location Test (CLT) | Interviews conducted at a designated venue | $20 – $60 |
| Mall Intercept Survey | Intercept interviews at malls or commercial establishments | $25 – $65 |
| Mystery Shopping | Retail/service evaluation by trained shoppers | $40 – $120 |
| Store / Retail Audit | Product availability, pricing, and merchandising audit | $20 – $80 |
| Business-to-Business Survey | Interviews with business owners or decision-makers | $50 – $200 |
18+Years Field Experience
100+Cities & Municipalities
GPSCAPI & Real-Time Tracking
DailyMonitoring & Supervision
Technology & Tools
Modern Tools for Better Data
- Tablet-based CAPI with GPS tracking
- Real-time dashboards and monitoring
- Automated skip patterns and validations
- Secure cloud storage and organized field evidence
- Optional audio recording for qualitative work
Quality Control
Quality at Every Step
- Interviewer briefing and certification
- Pilot testing and tool validation
- Supervisor checks and re-interviews
- GPS, timestamp, and evidence review
- Data cleaning and consistency checks
Frequently Asked Questions
Planning Fieldwork in the Philippines
How long does a fieldwork project usually take?
Timeline depends on sample size, respondent difficulty, coverage, and approvals. A small survey can move quickly, while multi-location CAPI or qualitative recruitment requires more preparation.
Can FMR handle both quantitative and qualitative work?
Yes. FMR supports quantitative surveys, qualitative interviews, focus groups, recruitment, field monitoring, validation, and reporting support.
Do you provide respondent incentives?
Yes. Incentives can be included as a separate line item based on respondent profile and interview length.
Ready to Get Started?
Request a Proposal →Let’s Bring Your Research to Life
Plan, execute, and deliver successful field research projects anywhere your respondents are.