Customer Satisfaction and Brand Loyalty in the Food Delivery Industry
Section 1: Demographic Information
1. What is your age?
– 18-24
– 25-34
– 35-44
– 45-54
– 55 and above
2. What is your gender?
– Male
– Female
– Other / Prefer not to say
3. How often do you use food delivery services?
– Daily
– 2-3 times a week
– Once a week
– Once a month
– Rarely
Section 2: Customer Satisfaction (Likert Scale: 1 = Strongly Disagree, 5 = Strongly Agree)
4. The food delivery app is easy to use. (1 2 3 4 5)
5. The food arrives within the estimated delivery time. (1 2 3 4 5)
6. The food quality meets my expectations. (1 2 3 4 5)
7. The pricing of food delivery services is reasonable. (1 2 3 4 5)
8. The customer service of the food delivery platform is responsive and helpful. (1 2 3 4 5)
Section 3: Brand Loyalty (Likert Scale: 1 = Strongly Disagree, 5 = Strongly Agree)
9. I frequently use the same food delivery service. (1 2 3 4 5)
10. I would recommend this food delivery service to others. (1 2 3 4 5)
11. I prefer this food delivery service over its competitors. (1 2 3 4 5)
12. I plan to continue using this food delivery service in the future. (1 2 3 4 5)
Section 4: Additional Feedback
13. What improvements would you like to see in this food delivery service? (Open-ended response)