FMR Technological & Digital Advertising Services delivers nationwide qualitative and quantitative research, CATI, CAPI, mystery shopping, mapping, and business intelligence to help organizations make confident decisions.
Research execution across Luzon, Visayas, and Mindanao.
18+ years of industry experience with trained field teams.
Client confidentiality and strict data security protocols.
Quality control through validation and reporting.
We are a trusted and results-driven field market research company in the Philippines, with a proven track record in conducting high-quality qualitative and quantitative research across various industries.
Our team brings years of experience, exceptional industry knowledge, and a strong commitment to professionalism.
Learn More About FMR →Surveys and structured interviews designed to measure opinions, behaviors, preferences, and market trends with reliable numerical data.
Learn More →In-depth interviews, focus group discussions, ethnography, and open-ended studies that explain the reasons behind customer behavior.
Learn More →Computer Assisted Telephone Interviewing for fast, consistent, and cost-effective data collection by phone.
Learn More →Computer Assisted Personal Interviewing using tablets for real-time field data capture, monitoring, and validation.
Learn More →Evaluate customer service, compliance, store execution, and operational standards through trained mystery shoppers.
Learn More →Test product concepts, packaging, usability, taste, pricing, and customer acceptance before wider market launch.
Learn More →From the first briefing to final reporting, every stage is managed with practical field controls.
We clarify the research objectives, target respondents, location coverage, timeline, budget range, and expected outputs.
We prepare the recommended methodology, sample plan, manpower needs, schedule, cost, and formal agreement before mobilization.
Our trained field teams conduct interviews, surveys, observations, calls, or visits following the approved research design.
Supervisors validate interviews, check completeness, review field evidence, and flag inconsistencies before data is finalized.
Data is cleaned, summarized, analyzed, and converted into practical findings, charts, themes, and recommendations.
We submit the agreed output, discuss key findings, answer clarifications, and support the next decision-making steps.
Years Experience
Respondents Surveyed
Coverage
Projects Completed
Read practical guides and updates from the FMR team.
One of the most underrated aspects of market research is creating a questionnaire for a qualitative interview. Many novice researchers feel that…
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As field research continues to evolve, Computer-Assisted Personal Interviewing (CAPI) has become the preferred method for collecting accurate, real-time, and high-quality data.…
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In the world of market research, data is only as valuable as the authenticity behind it. While digital tools and online analytics…
Read More →Partner with FMR for accurate data and meaningful insights.