Why it’s important to do market research, especially real field surveys, before beginning or growing a firm here
In a fast-changing economy like the Philippines, knowing your market isn’t just a good idea; it’s essential for success. Well-planned market research can help you understand how customers act, how the competition works, how prices change, and new chances that you haven’t yet taken advantage of. This is true whether you’re beginning a firm or improving an existing operation. Businesses may make strategic decisions based on facts rather than assumptions when they do real surveys, talk to customers directly, watch how people buy things, and collect real field data. Field market research also helps improve internal processes by showing where there are gaps between what customers expect and what they actually get.
Here are 15 of the best market research companies in the Philippines. They range from long-established full-service agency to specialists in fieldwork, and they help organizations find deep insights and long-term growth:
1. AGB Nielsen in the Philippines
AGB Nielsen Philippines is a part of global Nielsen Holdings. It measures audiences, analyzes data, and gives insights into how people behave as consumers in both urban and rural areas of the Philippines. It is a trusted partner for brands who need strong market and audience data.
2. Kantar Media in the Philippines
This company is part of the Kantar Group, which is based all over the world. It does media and consumer research, such as measuring audiences and finding out how people behave in different parts of the country.
3. FMR Technological and Digital Advertising Services (FieldMarketResearch.com)
FMR Technological & Digital Advertising Services, also known as FieldMarketResearch.com, is a field research organization established in the Philippines that has done more than 300 fieldworks since 2007. Its staff of experienced field professionals specializes in obtaining detailed data for corporations, industries, government agencies, and private clients all around the country. Field surveys, in-person interviews, and CAPI (Computer-Assisted Personal Interviewing) are some of our best skills. They give businesses useful information that helps them make their products and services more relevant to their customers.
4. Strategic Consulting and Synergy Market Research
A well-known local market research company that does qualitative consumer studies, focus groups, and behavior assessments to help firms adapt their products and strategy to the local market.
One of the best market research companies in the Philippines for providing data-driven insights that help businesses make decisions and thrive.
5. The Philippine Survey and Research Center (PSRC)
PSRC is one of the oldest research companies in the Philippines, having been there since 1974. It does large-scale quantitative surveys, demographic studies, and specialized research for businesses in many industries.
6. Fieldwork for AQR
AQR Fieldwork is an expert in collecting both qualitative and quantitative field data, such as IDIs, focus groups, CAWI, CAPI, and mystery shopping. They also stress the need of being able to interview people in their native language.
7. Research by InVeritas
A full-service market research and fieldwork organization that does both quantitative and qualitative research. It is known for collecting high-quality data and finding hard-to-reach respondents, which helps get more detailed information about consumers and industries.
8. Research by Thinkscape
A dynamic company that uses agile research methodologies, which are commonly used to get quick feedback from customers, test ideas, and study how well a product fits in with the market.
9. Prestige Market Research Services Company
A local company that helps businesses and organizations with all aspects of market research, including surveys and data processing.
10. I-View, Inc.
A research company established in the Philippines that offers full-service qualitative and quantitative research support, such as field interviews and reporting on insights.
11. Tangere
A smaller but very focused market research agency that offers full research support, including field surveys and consumer insights.
12. Publicus Asia, Inc.
Publicus is mostly a polling company, but it also does research that looks at both business and consumer opinions. This is useful for studies on how policies affect brands and how people see them.
13. WR Numero Research
A research and analytics organization that uses technology to do surveys, focus groups, and data analysis for clients in both the public and commercial sectors.
14. Spade Survey (based on listings in the market)
A research company that is known for timely, culturally sensitive market studies that assist businesses understand what local consumers want.
15. Pulse Asia Research Inc. is one of the Philippines’ most recognized public opinion polling and survey research organizations. It was launched in 1999 by academics led by Professor Emeritus Felipe B. Miranda, a political science expert from the University of the Philippines. Originally established as a for-profit polling company, Pulse Asia reorganized into a nonprofit research institution in 2013 and adopted its current name, reflecting its commitment to broad public opinion research rather than commercial interests.
Why Field Market Research is Important in the Philippines
Brings you closer to real customers: Online or secondary data can be helpful, but real field surveys let you talk to your customers in person. This shows needs, motives, and pain spots that you can’t see just by doing desk research.
Gives accurate information for strategy: When companies do door-to-door interviews or surveys in person, they get a lot of useful qualitative and quantitative data that is directly related to buying habits and market trends.
Helps improve processes: Market research doesn’t just help you decide whether or not to enter a market; it also shows you where your operations are lacking and where you can improve your current products or services.
Gives you an edge over the competition: Companies who have real market insights can better tailor their prices, messages, distribution, and product features to the needs of the Philippines.
