For Market Research – Customer Experience
Section 1: General Information
1.Can you tell us a little about yourself (age, occupation, background)?
2. How long have you been using [Product/Service]?
Section 2: Customer Experience & Preferences
3. What motivated you to choose [Product/Service]?
4. Can you describe your overall experience with [Product/Service]?
5. What specific features or aspects do you like the most? Why?
6. Have you faced any challenges or difficulties while using [Product/Service]? If yes, please elaborate.
Section 3: Decision-Making & Behavior
7. How do you usually decide which [Product/Service] to purchase?
8. What factors influence your purchasing decisions (e.g., price, quality, brand reputation)?
9. Can you walk us through a recent buying experience related to this product?
Section 4: Brand Perception & Improvement Suggestions
10. How would you describe [Brand/Product] in your own words?
11. Compared to competitors, how do you think [Brand/Product] stands out?
12. What improvements or changes would you like to see?
Section 5: Closing Questions
13. If you could change one thing about [Product/Service], what would it be?
14. Would you recommend [Product/Service] to others? Why or why not?
15. Is there anything else you’d like to share about your experience?