Why it’s important to do market research, especially real field surveys, before beginning or growing a firm here In a fast-changing economy like the Philippines, knowing your market isn’t just a good idea; it’s essential for success. Well-planned market research can help you understand how customers act, how the competition works, how prices change, and…

The bustling crew from Burauen, Leyte, known as the Rapport/FMR Team, recently embarked on their journey to Oriental Mindoro and surrounding islands as part of their mission to elevate local tourism. Equipped with cameras, notebooks, and an unquenchable curiosity, the team captured stunning sights for their travel vlog while conducting interviews with locals for actionable…

By Bryan Cinco – A Well-Experienced Market Researcher in the Philippines Introduction The Philippines is a dynamic and fast-growing market, making it a prime location for businesses looking to expand or establish their presence. However, entering this market without proper research can be risky. Market research is essential to understanding consumer behavior, industry trends, and…