FMR was commissioned by an international company that manufactures technological devices to conduct a field survey using CAPI (Computer-Assisted Personal Interviewing) in various areas across Visayas and Mindanao. The survey is designed to gather data on mobile phone technology usage and includes a structured questionnaire that lasts between 30 to 40 minutes. Interviewers are also…

By Bryan Cinco – A Well-Experienced Market Researcher in the Philippines Introduction The Philippines is a dynamic and fast-growing market, making it a prime location for businesses looking to expand or establish their presence. However, entering this market without proper research can be risky. Market research is essential to understanding consumer behavior, industry trends, and…